OUR DISTINGUISHED ADVISORS

Naomi Shaw is a seasoned marketing and communications strategist with over 15 years of 

experience shaping brand narrative, building brand influence, and mobilizing communities 

around purpose. With a career spanning global corporations, high-growth startups, and 

mission-driven nonprofits, she brings a rare blend of strategic vision, cultural fluency, and 

storytelling instinct to every initiative she leads. 

Naomi began her career at Tractenberg & Co., where she became the youngest Director of 

Broadcast Relations in the firm’s history. Since then, she has led award-winning campaigns and 

visibility efforts for iconic brands including Unilever, Shiseido, and Estée Lauder, as well as 

disruptive startups like SCENTBIRD and 8Greens. Her work has earned placements in The New York Times, Forbes, Fast Company, and many others, generating global awareness and 

multi-million-dollar impact for clients across sectors. 

Her communications leadership has also supported organizations at the intersection of 

education, equity, and global impact, including Room to Read, Story Pirates Changemakers, 

The International Korean Adoptee Association, and Global Provision Project—where her work 

helps translate mission into message and message into movement. 

As a Korean adoptee with bi-coastal roots and a global perspective, Naomi brings a deeply 

personal understanding of identity, resilience, and community-building to her role at Global 

Provision Project, where she is committed to amplifying grassroots impact with strategy, clarity, 

and heart. 

A.J. Muss is an Olympian, professional race car driver, and survivor of life-threatening trauma who channels his extraordinary journey into purpose-driven advocacy. A former U.S. Alpine Snowboarding Champion and 2018 Winter Olympian, A.J.’s life took a dramatic turn when a post-surgical complication left him in a coma and fighting for his life at age 19. That experience redefined his path—not just in sport, but in service to others.

Today, A.J. speaks openly about the physical and emotional toll of traumatic injury, the mental challenges of elite competition, and the strength it takes to rebuild a life. His story resonates deeply with those facing medical adversity, brain injury, and identity loss, especially among young athletes, veterans, and those navigating invisible recovery.

From snowboarding to motorsport—where he now competes professionally in Imsa sports car. A.J. remains committed to inspiring others through action. Whether mentoring youth athletes or speaking at schools and recovery centers, his message is clear: “Setbacks don’t define you—what you do next does.”

A.J. supports organizations focused on:

• Traumatic brain injury (TBI) recovery & awareness

• Mental health for athletes and young adults

• Resilience-building in youth through sport and education

• Adaptive athletics and post-trauma physical reengagement

Through every chapter of his evolving career, A.J. brings humility, courage, and the belief that every life challenge can spark a new kind of purpose

ALSO A CREATON

Wonderful person

Wonderful people

Join us in making a difference. Whether you want to donate, volunteer, or simply learn more, there are many ways to get involved and support our work.